Tuesday, 27 September 2022

All Change at Bookouture!

Well, you get all your ducks in a row... and then everything changes a week before publication. My new publisher has a very active marketing strategy. If sales appear low, they test the titles and covers and make changes. So my new title - and cover - are below.

I am a bit befuddled, but I am assured that whatever title a reader selects, they will get the new cover and name, so that's OK - and exactly the same book. But I have garnered a few good reviews, prominently displayed on Amazon, so that's encouraging!

The whole relationship with Bookouture is different from a normal publisher. They specialise in publicity and marketing, and everyone, debut or previous bestseller starts out with the same approach. They package the book, promote it and pay good royalties. On the downside there is no advance, but they are increasing their profits (and mine) by marketing strongly. There's less reason for them to give up on a book and write off the advance, as sometimes happens in traditional publishing. I've always felt that trad. publishers produce a big launch, like firing the book into the air, hopng it will burst into magnificent fireworks. Of course, very often, the book ends up in the trees. They have already moved on. Bookouture seems to take a longer view, seeing book 1 as a platform from which to promote book 2 and creating an author 'brand'. 

They aren't publishing hundreds of celebrity cookbooks, bios or novels. They are focused on fiction, and the selling of books. Wish me luck, it gets fired into the air on Friday 30 September, but I have confidence that they will go and find it if it gets stuck in a branch somewhere. I am doing a book launch at the Market Street Kitchen, Appledore, 6.30. Thursday, as a fundraiser for the Children's Hospice. Free tea and cake!

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